Shares explained
A share is simply a slice of the value of a company listed on a stock exchange. The value of those shares can rise and fall in line with demand and the perceived investment value of the company. Shareholders can also receive dividends – a share of the profits handed out during each year – though these aren't guaranteed.
Opening an investment account
These days, most people hold shares on a ‘nominee’ basis, which means the investment service you use will hold them digitally on your behalf, although you still own them. This makes the process of investing in shares simpler than when they were held on a paper share certificate, and you can trade almost instantly.
To open an investment account to hold your investments, you need to provide details such as your name, address, and National Insurance number and pass an identity check.
If you have any old-style paper share certificates, you can convert these to nominee held shares by lodging them into an investment account.
Selecting shares
If you’re planning on choosing investments yourself, always do plenty of research before buying.
We offer a number of resources to arm you with the information you need, and the tools to help you make your choices. Our Research Centre provides a wealth of data and tools for analysis. If you're interested in what other people have been buying, we publish our most popular shares (updated weekly), using the number of purchase and sales deals placed by our Smart Investor customers during the previous week.
Placing a deal
When you place a deal online or over the phone, you give us an ‘order’ – an instruction to buy (or sell) the share you’ve chosen.
When you buy a share, you’ll need to have enough funds in your online account to pay for both the investment you’re buying and the dealing charges. Share prices can fluctuate during the day, so the price you get when you buy or sell will depend on the time the order is fulfilled, rather than the time you placed the deal. During market hours you can usually place your order straight away and know the exact price you’re paying before placing your order – with a ‘quote and deal’ instruction. We’ll give you the best quote we can get from the market and you have 15 seconds to accept, or we’ll get you a fresh quote.
If we can’t get you an exact quote at the time, you can give us an instruction to deal at the best price we can get as soon as possible – an ‘at best’ order – or you can set a limit that you don’t want to pay more than or accept below – a ‘limit order’. You can also place these types of orders outside market hours for us to deal when the market opens.
There are other types of orders you can give if you have very specific orders you’d like to achieve.